Harold, close up Meme Generator
At 2:14 in the morning your brain, unprompted, plays back the time you told the waiter "you too" when he said "enjoy your meal". That was 2013. He has forgotten. You never will.
Sunday evening. You open the banking app just to check. You close the banking app. You lie very still for a while.
The shop has stopped selling the one biscuit you liked. Not the brand. The one biscuit. The shelf now holds a "new improved recipe" that has improved nothing.
You find an old photo of yourself at 22, carefree, with hair, and absolutely no idea what a pension is.
Why it caught on: after years of Harold's brave grin, the shot of him not smiling at all became the meme for when nobody's watching and you can finally just feel it.